Automotive Coaching Group
The Culture Shift, built for the automotive industry. Same leadership work, same standards, translated into the language of the shop floor. The course is in development and we are taking names now.
Why a separate brand for automotive
Because the examples matter. A general leadership program can teach you to hold someone accountable. It cannot tell you how that conversation actually goes between a service advisor and a master tech on a Friday afternoon with three cars still on lifts. Automotive Coaching Group closes that gap.
Built on the shop floor
Shawn owns and operates repair shops. Every scenario in the course comes from a real bay, not a business textbook.
Front of house and back of house
The communication breakdown between advisors and technicians is the single most expensive problem in most shops. We work it directly.
The same proven material
This is not a watered-down version. It is The Culture Shift with automotive language, automotive examples, and automotive homework.
Who it is being built for
- Auto repair shop owners
- Auto body shop owners
- Dealerships
- Truck repair shops
- Fleet maintenance shops
In the meantime, The Culture Shift covers the same ground. The Fall 2026 cohort is underway. Registrations accepted through Monday, October 19, 2026. It is the same leadership and culture work we have been doing with shops for years, brought up to date.
Want it first?
Tell us you want Automotive Coaching Group and we will let you know the moment the first cohort opens.