Your team does not need another speech. They need a leadership system.
The Culture Shift is a ten-session implementation program for owners and managers who are ready to stop carrying every decision, every standard, and every hard conversation by themselves.
- Fall ’26 Cohort
- Starts October 12
- 10 Live Sessions
- Only 33 Seats
If everything waits for you, the team is not leading yet.
You can have good people, good intentions, and a busy business—and still feel like the entire operation lives in your head.
You are the answer to every question
Work stalls until you weigh in. Decisions your managers should own keep landing back on your desk.
Standards change when you leave
The team knows what “good” looks like when you are watching, but consistency disappears without you.
Hard conversations happen too late
Problems build in silence, then explode after they have already cost trust, time, or a good employee.
Growth creates more pressure, not freedom
More sales bring more decisions. The business grows, but so does your personal workload.
The shift we are building
The goal is not a motivated team for three days. The goal is a team that knows how to lead, communicate, solve problems, and protect the standard when you are not in the room.
From owner-dependent
Every decision climbs the ladder. Accountability depends on your presence. Managers wait for permission.
To leader-led
People know the mission, own their seat, speak directly, track the score, and coach each other forward.
Culture doesn’t change because people magically change. Culture changes because leadership changes.Shawn Gilfillan, Founder and Lead Coach
Who belongs in this room
The strongest results come when the people with real responsibility attend—not just the owner.
- Owners who cannot take a real week off without the business wobbling
- Managers promoted for technical skill who were never taught to lead people
- Leadership teams that avoid conflict until it becomes turnover
- Second-generation owners inheriting a culture they did not create
- Teams ready to replace heroics with clear standards and repeatable systems
The complete 10-session roadmap
Each session builds on the one before it. You will move from self-awareness to shared standards, then turn those standards into a leadership rhythm your team can keep using.
The Leader Sets the Ceiling
See how your habits, reactions, and expectations are shaping the culture right now.
Self-Awareness and DiSC
Understand how you lead under pressure and how other styles hear, decide, and respond.
Alignment: Mission, Vision, and Goals
Give the team a clear destination and a practical definition of what winning looks like.
Right People, Right Seats
Separate talent from role fit and put responsibility where it can actually be owned.
Straight Talk
Replace hints, assumptions, and parking-lot conversations with clear, respectful communication.
Positive Accountability
Build a system where people know the standard, get coached while they play, and own the result.
The Visible Scoreboard
Create the game so everyone can see the score, understand the target, and know how to help.
Coaching the Conversation
Practice the feedback, one-to-ones, and course corrections that develop people instead of rescuing them.
Systems Over Heroics
Turn the new expectations into meeting rhythms, ownership, and repeatable operating habits.
Sustaining the Culture Shift
Lock in the commitments, scoreboard, and next actions that keep the work alive after the cohort ends.
Seven sessions are 60 minutes and three implementation sessions are 90 minutes. Sessions are live on Mondays, October 12 through December 14, 2026.
Every seat includes the complete experience
10 live working sessions
Practical sessions tied to the leadership problems happening in your business now.
Two leadership assessments
Your TTI Success Insights DiSC profile and listening assessment are completed before the program begins.
Private debrief with Shawn
A one-on-one conversation that turns your assessment results into usable leadership insight.
Recordings and resources
Review every session and use the tools with your team between calls.
Implementation work
Small assignments turn discussion into a changed behavior, meeting, conversation, or system.
A room that tells the truth
Owners and managers working through the same real-world leadership challenges.
What changes when the work takes hold
We will never manufacture a testimonial or promise an identical result. These are the practical outcomes the program is designed to build.
Clearer decisions
Managers understand what they own and stop escalating every choice to the owner.
Cleaner communication
The team addresses issues directly, earlier, and with less drama.
Visible accountability
Expectations and scoreboards replace memory, mood, and inconsistent follow-through.
More owner freedom
The business begins depending on leadership systems instead of the owner’s constant presence.
How enrollment works
Reserve
Choose pay in full or two payments on the secure registration page.
Assess
Complete both assessments before the first live session.
Debrief
Meet privately with Shawn to understand how you show up as a leader.
Implement
Attend, practice, apply the work, and let the room hold you to it.
Questions owners ask before they commit
Should I enroll only myself or bring my managers?
You can attend alone, but shared language creates faster alignment. If a manager owns people, standards, or results, that person belongs in the room.
What if I miss a live session?
Sessions are recorded for enrolled cohort members. Attend live whenever possible; the conversation and practice are a major part of the work.
Is this only for automotive businesses?
No. The principles apply to any owner-led company or leadership team. Examples are practical and often come from service businesses because that is where Shawn built his companies.
Is this motivational training?
No. Motivation fades. This program builds language, expectations, conversations, scoreboards, and operating habits your team can continue using.
Can a seat be transferred?
Yes. After the program begins, a seat may be transferred to someone else in the same organization before Lesson 5. Full enrollment terms are shown at registration.
Can I talk with someone before I enroll?
Absolutely. Use the “Talk to Us First” button and tell us what is happening in your business. We will tell you honestly whether this program fits.
One seat. The complete program.
Investment appears here—after you know what the program is, who it is for, and what every seat receives.
Full refund through October 5, 2026. Both assessments, all ten live sessions, the private debrief, resources, and recordings are included.
Your business should not need you for every answer.
The Fall ’26 cohort begins October 12. Reserve your seat and start building the leaders your next level requires.
Your team does not need another speech. They need a leadership system.
The Culture Shift is a ten-session implementation program for owners and managers who are ready to stop carrying every decision, every standard, and every hard conversation by themselves.
- Fall ’26 Cohort
- Starts October 12
- 10 Live Sessions
- Only 33 Seats
If everything waits for you, the team is not leading yet.
You can have good people, good intentions, and a busy business—and still feel like the entire operation lives in your head.
You are the answer to every question
Work stalls until you weigh in. Decisions your managers should own keep landing back on your desk.
Standards change when you leave
The team knows what “good” looks like when you are watching, but consistency disappears without you.
Hard conversations happen too late
Problems build in silence, then explode after they have already cost trust, time, or a good employee.
Growth creates more pressure, not freedom
More sales bring more decisions. The business grows, but so does your personal workload.
The shift we are building
The goal is not a motivated team for three days. The goal is a team that knows how to lead, communicate, solve problems, and protect the standard when you are not in the room.
From owner-dependent
Every decision climbs the ladder. Accountability depends on your presence. Managers wait for permission.
To leader-led
People know the mission, own their seat, speak directly, track the score, and coach each other forward.
Culture doesn’t change because people magically change. Culture changes because leadership changes.Shawn Gilfillan, Founder and Lead Coach
Who belongs in this room
The strongest results come when the people with real responsibility attend—not just the owner.
- Owners who cannot take a real week off without the business wobbling
- Managers promoted for technical skill who were never taught to lead people
- Leadership teams that avoid conflict until it becomes turnover
- Second-generation owners inheriting a culture they did not create
- Teams ready to replace heroics with clear standards and repeatable systems
The complete 10-session roadmap
Each session builds on the one before it. You will move from self-awareness to shared standards, then turn those standards into a leadership rhythm your team can keep using.
The Leader Sets the Ceiling
See how your habits, reactions, and expectations are shaping the culture right now.
Self-Awareness and DiSC
Understand how you lead under pressure and how other styles hear, decide, and respond.
Alignment: Mission, Vision, and Goals
Give the team a clear destination and a practical definition of what winning looks like.
Right People, Right Seats
Separate talent from role fit and put responsibility where it can actually be owned.
Straight Talk
Replace hints, assumptions, and parking-lot conversations with clear, respectful communication.
Positive Accountability
Build a system where people know the standard, get coached while they play, and own the result.
The Visible Scoreboard
Create the game so everyone can see the score, understand the target, and know how to help.
Coaching the Conversation
Practice the feedback, one-to-ones, and course corrections that develop people instead of rescuing them.
Systems Over Heroics
Turn the new expectations into meeting rhythms, ownership, and repeatable operating habits.
Sustaining the Culture Shift
Lock in the commitments, scoreboard, and next actions that keep the work alive after the cohort ends.
Seven sessions are 60 minutes and three implementation sessions are 90 minutes. Sessions are live on Mondays, October 12 through December 14, 2026.
Every seat includes the complete experience
10 live working sessions
Practical sessions tied to the leadership problems happening in your business now.
Two leadership assessments
Your TTI Success Insights DiSC profile and listening assessment are completed before the program begins.
Private debrief with Shawn
A one-on-one conversation that turns your assessment results into usable leadership insight.
Recordings and resources
Review every session and use the tools with your team between calls.
Implementation work
Small assignments turn discussion into a changed behavior, meeting, conversation, or system.
A room that tells the truth
Owners and managers working through the same real-world leadership challenges.
What changes when the work takes hold
We will never manufacture a testimonial or promise an identical result. These are the practical outcomes the program is designed to build.
Clearer decisions
Managers understand what they own and stop escalating every choice to the owner.
Cleaner communication
The team addresses issues directly, earlier, and with less drama.
Visible accountability
Expectations and scoreboards replace memory, mood, and inconsistent follow-through.
More owner freedom
The business begins depending on leadership systems instead of the owner’s constant presence.
How enrollment works
Reserve
Choose pay in full or two payments on the secure registration page.
Assess
Complete both assessments before the first live session.
Debrief
Meet privately with Shawn to understand how you show up as a leader.
Implement
Attend, practice, apply the work, and let the room hold you to it.
Questions owners ask before they commit
Should I enroll only myself or bring my managers?
You can attend alone, but shared language creates faster alignment. If a manager owns people, standards, or results, that person belongs in the room.
What if I miss a live session?
Sessions are recorded for enrolled cohort members. Attend live whenever possible; the conversation and practice are a major part of the work.
Is this only for automotive businesses?
No. The principles apply to any owner-led company or leadership team. Examples are practical and often come from service businesses because that is where Shawn built his companies.
Is this motivational training?
No. Motivation fades. This program builds language, expectations, conversations, scoreboards, and operating habits your team can continue using.
Can a seat be transferred?
Yes. After the program begins, a seat may be transferred to someone else in the same organization before Lesson 5. Full enrollment terms are shown at registration.
Can I talk with someone before I enroll?
Absolutely. Use the “Talk to Us First” button and tell us what is happening in your business. We will tell you honestly whether this program fits.
One seat. The complete program.
Investment appears here—after you know what the program is, who it is for, and what every seat receives.
Full refund through October 5, 2026. Both assessments, all ten live sessions, the private debrief, resources, and recordings are included.
Your business should not need you for every answer.
The Fall ’26 cohort begins October 12. Reserve your seat and start building the leaders your next level requires.
Your team does not need another speech. They need a leadership system.
The Culture Shift is a ten-session implementation program for owners and managers who are ready to stop carrying every decision, every standard, and every hard conversation by themselves.
- Fall ’26 Cohort
- Starts October 12
- 10 Live Sessions
- Only 33 Seats
If everything waits for you, the team is not leading yet.
You can have good people, good intentions, and a busy business—and still feel like the entire operation lives in your head.
You are the answer to every question
Work stalls until you weigh in. Decisions your managers should own keep landing back on your desk.
Standards change when you leave
The team knows what “good” looks like when you are watching, but consistency disappears without you.
Hard conversations happen too late
Problems build in silence, then explode after they have already cost trust, time, or a good employee.
Growth creates more pressure, not freedom
More sales bring more decisions. The business grows, but so does your personal workload.
The shift we are building
The goal is not a motivated team for three days. The goal is a team that knows how to lead, communicate, solve problems, and protect the standard when you are not in the room.
From owner-dependent
Every decision climbs the ladder. Accountability depends on your presence. Managers wait for permission.
To leader-led
People know the mission, own their seat, speak directly, track the score, and coach each other forward.
Culture doesn’t change because people magically change. Culture changes because leadership changes.Shawn Gilfillan, Founder and Lead Coach
Who belongs in this room
The strongest results come when the people with real responsibility attend—not just the owner.
- Owners who cannot take a real week off without the business wobbling
- Managers promoted for technical skill who were never taught to lead people
- Leadership teams that avoid conflict until it becomes turnover
- Second-generation owners inheriting a culture they did not create
- Teams ready to replace heroics with clear standards and repeatable systems
The complete 10-session roadmap
Each session builds on the one before it. You will move from self-awareness to shared standards, then turn those standards into a leadership rhythm your team can keep using.
The Leader Sets the Ceiling
See how your habits, reactions, and expectations are shaping the culture right now.
Self-Awareness and DiSC
Understand how you lead under pressure and how other styles hear, decide, and respond.
Alignment: Mission, Vision, and Goals
Give the team a clear destination and a practical definition of what winning looks like.
Right People, Right Seats
Separate talent from role fit and put responsibility where it can actually be owned.
Straight Talk
Replace hints, assumptions, and parking-lot conversations with clear, respectful communication.
Positive Accountability
Build a system where people know the standard, get coached while they play, and own the result.
The Visible Scoreboard
Create the game so everyone can see the score, understand the target, and know how to help.
Coaching the Conversation
Practice the feedback, one-to-ones, and course corrections that develop people instead of rescuing them.
Systems Over Heroics
Turn the new expectations into meeting rhythms, ownership, and repeatable operating habits.
Sustaining the Culture Shift
Lock in the commitments, scoreboard, and next actions that keep the work alive after the cohort ends.
Seven sessions are 60 minutes and three implementation sessions are 90 minutes. Sessions are live on Mondays, October 12 through December 14, 2026.
Every seat includes the complete experience
10 live working sessions
Practical sessions tied to the leadership problems happening in your business now.
Two leadership assessments
Your TTI Success Insights DiSC profile and listening assessment are completed before the program begins.
Private debrief with Shawn
A one-on-one conversation that turns your assessment results into usable leadership insight.
Recordings and resources
Review every session and use the tools with your team between calls.
Implementation work
Small assignments turn discussion into a changed behavior, meeting, conversation, or system.
A room that tells the truth
Owners and managers working through the same real-world leadership challenges.
What changes when the work takes hold
We will never manufacture a testimonial or promise an identical result. These are the practical outcomes the program is designed to build.
Clearer decisions
Managers understand what they own and stop escalating every choice to the owner.
Cleaner communication
The team addresses issues directly, earlier, and with less drama.
Visible accountability
Expectations and scoreboards replace memory, mood, and inconsistent follow-through.
More owner freedom
The business begins depending on leadership systems instead of the owner’s constant presence.
How enrollment works
Reserve
Choose pay in full or two payments on the secure registration page.
Assess
Complete both assessments before the first live session.
Debrief
Meet privately with Shawn to understand how you show up as a leader.
Implement
Attend, practice, apply the work, and let the room hold you to it.
Questions owners ask before they commit
Should I enroll only myself or bring my managers?
You can attend alone, but shared language creates faster alignment. If a manager owns people, standards, or results, that person belongs in the room.
What if I miss a live session?
Sessions are recorded for enrolled cohort members. Attend live whenever possible; the conversation and practice are a major part of the work.
Is this only for automotive businesses?
No. The principles apply to any owner-led company or leadership team. Examples are practical and often come from service businesses because that is where Shawn built his companies.
Is this motivational training?
No. Motivation fades. This program builds language, expectations, conversations, scoreboards, and operating habits your team can continue using.
Can a seat be transferred?
Yes. After the program begins, a seat may be transferred to someone else in the same organization before Lesson 5. Full enrollment terms are shown at registration.
Can I talk with someone before I enroll?
Absolutely. Use the “Talk to Us First” button and tell us what is happening in your business. We will tell you honestly whether this program fits.
One seat. The complete program.
Investment appears here—after you know what the program is, who it is for, and what every seat receives.
Full refund through October 5, 2026. Both assessments, all ten live sessions, the private debrief, resources, and recordings are included.
Your business should not need you for every answer.
The Fall ’26 cohort begins October 12. Reserve your seat and start building the leaders your next level requires.
The Culture Shift
A hands-on program for building a team people actually want to be part of. Ten sessions, real accountability, and a room of owners and managers working the same problems you are.
- Fall ’26 Cohort
- Begins October 12, 2026
- 10 Live Sessions
- Capped at 33 Seats
- $2,599 per seat
Culture doesn’t drift into place. It gets built.
Most owners have already tried the shortcuts. Promote the best technician. Buy the software. Send everyone to a weekend seminar. Raise pay across the board. The excitement fades by Tuesday and the old habits come right back. The Culture Shift works differently because it changes the person leading before it asks anything of the team.
Culture doesn’t change because people magically change. Culture changes because leadership changes.Shawn Gilfillan, Founder, Magical Solutions
What every seat includes
Every seat gets the same program, the same coaching, and the same access.
Ten live sessions
Working sessions built around what is actually happening in your business, not a slide deck you sit through.
Two assessments
A TTI Success Insights DiSC profile and a listening assessment, both completed before the first session.
A one-on-one with Shawn
Review your results directly with Shawn before the program begins, then keep referring back to them across all ten sessions.
Session recordings
Every session is recorded and posted for reference, available to enrolled members of your cohort.
A room that calls you out
Honest conversations with owners and managers who will tell you the truth and expect the same from you.
Your team, aligned
Bring people from across your organization so the language and the standards land everywhere at once.
How it works
Reserve your seat
Reserve online in a couple of minutes. Your seat is confirmed as soon as payment is received.
Complete your assessments
Finish your DiSC profile and listening assessment before October 12, 2026.
Debrief with Shawn
Sit down one-on-one to unpack what your results mean for the way you lead.
Work the ten sessions
Show up, apply it between sessions, and let the room hold you to it.
One price. Every seat.
$2,599 per seat for the Fall ’26 cohort. Every seat gets the same ten sessions, the same coaching, both assessments, and the same one-on-one with Shawn. Bring as many people from your organization as you want and add their seats at checkout.
A small number of seats in every cohort are held back at a reduced rate, and occasionally at no cost, for guests Shawn invites personally and for organizations doing the right work where the full rate is a real obstacle. These seats are offered by invitation rather than applied for, but if you believe your situation qualifies, talk to us before you enroll and we will tell you honestly whether one is available for Fall ’26.
Before you enroll, know this
- The Fall ’26 cohort is capped at 33 seats and filled in the order registrations come in.
- Full refund through October 5, 2026. After the program begins, your seat can still be transferred to someone else in your organization any time before Lesson 5.
- Attend live whenever you can, keep your camera on, and use your real first and last name so everyone knows who they are working with.
- What is said in the room stays in the room. Please do not record, screenshot, or repost session content.
- Both assessments must be completed before October 12, 2026.
The complete enrollment terms and our privacy policy are available on the registration page.
The Fall ’26 cohort begins October 12.
Thirty-three seats, filled in the order they come in. Lock yours in and we will get your assessments moving.