Your team does not need another speech. They need a leadership system.
The Culture Shift is a ten-session implementation program for owners and managers who are ready to stop carrying every decision, every standard, and every hard conversation by themselves.
- Fall ’26 Cohort
- Began October 12
- 10 Live Sessions
If everything waits for you, the team is not leading yet.
You can have good people, good intentions, and a busy business—and still feel like the entire operation lives in your head.
You are the answer to every question
Work stalls until you weigh in. Decisions your managers should own keep landing back on your desk.
Standards change when you leave
The team knows what “good” looks like when you are watching, but consistency disappears without you.
Hard conversations happen too late
Problems build in silence, then explode after they have already cost trust, time, or a good employee.
Growth creates more pressure, not freedom
More sales bring more decisions. The business grows, but so does your personal workload.
The shift we are building
The goal is not a motivated team for three days. The goal is a team that knows how to lead, communicate, solve problems, and protect the standard when you are not in the room.
From owner-dependent
Every decision climbs the ladder. Accountability depends on your presence. Managers wait for permission.
To leader-led
People know the mission, own their seat, speak directly, track the score, and coach each other forward.
Culture doesn’t change because people magically change. Culture changes because leadership changes.Shawn Gilfillan, Founder and Lead Coach
Who belongs in this room
The strongest results come when the people with real responsibility attend—not just the owner.
- Owners who cannot take a real week off without the business wobbling
- Managers promoted for technical skill who were never taught to lead people
- Leadership teams that avoid conflict until it becomes turnover
- Second-generation owners inheriting a culture they did not create
- Teams ready to replace heroics with clear standards and repeatable systems
The complete 10-session roadmap
Each session builds on the one before it. You will move from self-awareness to shared standards, then turn those standards into a leadership rhythm your team can keep using.
What We’re Building
Set the target for the ten weeks: the culture you want and the leader it takes to build it.
Know Your Wiring
Use your DiSC results to see how your style lands with people wired differently.
Say It So It Lands
Say what you mean clearly enough that it’s heard the first time.
Hear It Before You Handle It
Listen to understand before you fix, react or decide.
Kill the Side Conversation
Move the parking-lot talk back into the room.
The Story in Your Head
Separate what happened from the story you’re telling yourself about it.
Lead Without the Title
Build influence that works whether or not you’re the boss.
Read Your Crew
Spot what each person needs to do their best work.
The Right Seat
Put people where they can own the result.
You Tell Us
The group picks the topic. Bring the challenge that’s still on the table.
Seven sessions are 60 minutes and three implementation sessions are 90 minutes. Sessions are live on Mondays, October 12 through December 14, 2026.
Every seat includes the complete experience
10 live working sessions
Practical sessions tied to the leadership problems happening in your business now.
Leadership assessments
Your DiSC assessment is not required before the first live session. The listening assessment is part of the growth work we do together.
Private debrief with Shawn
A one-on-one conversation that turns your assessment results into usable leadership insight.
Recordings and resources
Review every session and use the tools with your team between calls.
Implementation work
Small assignments turn discussion into a changed behavior, meeting, conversation, or system.
A room that tells the truth
Owners and managers working through the same real-world leadership challenges.
What changes when the work takes hold
We will never manufacture a testimonial or promise an identical result. These are the practical outcomes the program is designed to build.
Clearer decisions
Managers understand what they own and stop escalating every choice to the owner.
Cleaner communication
The team addresses issues directly, earlier, and with less drama.
Visible accountability
Expectations and scoreboards replace memory, mood, and inconsistent follow-through.
More owner freedom
The business begins depending on leadership systems instead of the owner’s constant presence.
How enrollment works
Reserve
Choose pay in full or two payments on the secure registration page.
Assess
Complete your DiSC assessment as part of the program; it is not required before the first live session.
Debrief
Meet privately with Shawn to understand how you show up as a leader.
Implement
Attend, practice, apply the work, and let the room hold you to it.
Questions owners ask before they commit
Should I enroll only myself or bring my managers?
You can attend alone, but shared language creates faster alignment. If a manager owns people, standards, or results, that person belongs in the room.
What if I miss a live session?
Sessions are recorded for enrolled cohort members. Attend live; the conversation and practice are a major part of the work.
Is this only for automotive businesses?
No. The principles apply to any owner-led company or leadership team. Examples are practical and often come from service businesses because that is where Shawn built his companies.
Is this motivational training?
No. Motivation fades. This program builds language, expectations, conversations, scoreboards, and operating habits your team can continue using.
Can a seat be transferred?
Yes. After the program begins, a seat may be transferred to someone else in the same organization before Lesson 5. Full enrollment terms are shown at registration.
Can I talk with someone before I enroll?
Absolutely. Use the “Talk to Us First” button and tell us what is happening in your business. We will tell you honestly whether this program fits.
One seat. The complete program.
Investment appears here—after you know what the program is, who it is for, and what every seat receives.
The DiSC assessment, all ten live sessions, the private debrief, resources, and recordings are included.
Your business should not need you for every answer.
The Fall 2026 cohort is underway. Registrations accepted through Monday, October 19, 2026. Reserve your seat and start building the leaders your next level requires.